A media professional with expertise in various Marketing-Communication tools and over 25 years of international experience of handling local, regional and international clients in Dubai. Have worked on both sides of the media – as a skilled journalist have launched more than 15 publications of various genre in the UAE, and as a Marcom professional have run media houses, advertising firms and PR agencies and a lifestyle TV channel covering the entire MENA region. Have also planned and executed corporate communication plans of regional and multinational clients / brands.